Friday, June 29, 2012

PRODUCT NEWS: SKYY® Vodka Launches Lone Star Limited Edition Bottle

(Press Release - 6/26/12) SAN FRANCISCO, June 26, 2012 /PRNewswire via COMTEX/ -- Beginning this Independence Day, SKYY® Vodka is giving Texans a chance to give back to those who protect our freedom 365 days a year. SKYY introduces the Lone Star Limited Edition Bottle, designed to pay homage to the great state of Texas and to help Texans support our dedicated U.S. service men and women. 

Beginning July 4th, Texans will have the opportunity to give back to their returning troops by purchasing the SKYY Vodka Lone Star Limited Edition Bottle at their local liquor store. A portion of the proceeds from each bottle purchased will benefit the Boot Campaign, a Texas-based charity dedicated to military appreciation and veteran issues awareness, which boasts a roster of Texas supporters like Pat Green, Troy Aikman and Deborah Duncan. Available for a limited time this summer only in Texas, the SKYY Vodka charity bottle is easy to spot, as it proudly features the famous Lone Star of Texas on the brand's iconic cobalt blue bottle.
"As an American-made vodka, we understand the importance of giving back to those who protect our freedom day in and day out," said Jason Daniel, Brand Director, SKYY Vodka. "The SKYY Vodka Lone Star Limited Edition Bottle is a great opportunity for Texans to help us provide funding to the Boot Campaign's efforts to make sure our U.S. service men and women get the recognition, respect and support they rightly deserve."
As part of the limited edition launch, SKYY mixologists have created two refreshing Texas-inspired cocktails perfect for summer sipping:
SKYY Vodka Lone Star-ita Made especially for a pitcher2 parts SKYY Vodka1 part Lime JuiceHalf part Agave Nectar
Mix ingredients in pitcher and add cucumber slices. Let it sit for approximately 15-20 minutes, add ice and serve. If you don't have time to let it steep then give the cucumbers a little "muddle," add ice and serve in salt-rimmed martini glass.
Texas Kick SKYY Gimlet2 oz. SKYY Vodka 1 1/2 oz. Lime Juice3/4 oz. Simple Syrup 3 dashes Tabasco
Shake all ingredients. Strain into a rocks glass with ice.
The SKYY Vodka Lone Star Limited Edition Bottle can be found at your local liquor store for a suggested retail price of 750 ml ($18.49). For more information, visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.

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